A Game-Changing Fashion Statement: Juventus and le PÈRE Take New York Fashion Week by storm | OneFootball

Juventus has long been at the forefront of uniting football and fashion, pioneering collaborations that transcend the pitch and redefine the club’s cultural influence. Since the rebranding and repositioning in 2017, Juventus has been one of the first clubs to merge these worlds, continuously shaping the intersection of sport and lifestyle. By partnering with visionary brands and making its mark at global fashion events, Juventus doesn’t follow trends, it drives them, setting the tone for a new generation and inspiring youth culture worldwide. Today we are thrilled to announce a unique collaboration between Juventus and le PÈRE, where the elegance of football meets the cutting-edge of fashion. This collaboration continues and celebrates the iconic essence of Juventus, reinterpreted through the contemporary and sophisticated style of le PÈRE. This collection represents a unique project that merges two worlds: the black-and-white football identity of Juventus and the boundless creativity of New York design.

At the heart of the collection is an exclusive reinterpretation of the adidas Juventus 24/25 home jersey, which retains the iconic black-and-white stripes and the club’s logo, enhanced with exclusive details. The three stars, symbols of Juventus’ successes, are brought to life with a visual effect that celebrates the glory and youthful spirit of the club.

JUVENTUS X LE PÈRE 2025

On the back, the number 90 connects the essence of football—90 minutes of play—with the location of le PÈRE’s flagship store at 90 Orchard St, NYC.

Completing the collection a playfully crafted cap and a scarf, both reflecting the signature elements of the jersey. The cap’s bold yellow accents make it a standout piece, while the scarf transforms a classic football accessory into a versatile lifestyle statement.

This union builds on a series of successful projects between Juventus and le PÈRE, such as the "Fashion Meets Football" event in New York, where Juventus showcased for the first time their 24/25 adidas home jersey in the USA.

To mark the launch of this collaboration, le PÈRE and Juventus will co-host an exclusive event on February 12th at The Ground in New York, with rapper and producer Pi’erre Bourne as the special guest. This event will celebrate the union of fashion and football in a night of style, creativity, and unforgettable experiences.

This collaboration underscores Juventus’ commitment to innovation and redefining the boundaries of culture and sport, offering fans a collection that seamlessly bridges the two worlds beyond the pitch.

All products from the collection will be available on Juventus' official website, in le PÈRE's physical stores, and online.