OneFootball
·5. Oktober 2025
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·5. Oktober 2025
Massimiliano Allegri faces Juventus as an opponent after nearly 12 years, the last time was on October 6, 2013: Juventus (of Conte) vs Milan (of Max) with a bianconera victory of 3-2.
Allegri therefore meets his past: 8 years of trophies, victories, painful defeats and also many memes that have left their mark on the history of Italian football. Moments that, in a certain sense, have shaped the first viral football-themed content on Italian social media.
Regardless of the team you support, every Italian football fan has seen at least once (or more, if we're being honest) the basketball game between Pogba and Allegri in 2016.
Teasing, laughter, a light-hearted atmosphere and attempts to steal a few inches. But in that video there's also a highly underrated moment: Dybala trying to score a header on the rebound (and succeeding on another occasion) but no one gives him any attention. So many feels.
Finding the first jacket throw by Allegri is probably impossible even for him, as if to say: "Do you remember when you started walking?". But the first time it went viral is certain, it dates back to 2015: Juve wins 3-2 against Carpi who almost equalizes at the end.
Danger averted and coat in the air, at the time Massimiliano Allegri also wrote on his - later deleted - Twitter profile (it was still called that): "Better to throw away the coat than points! Not always #civuolecalma". The ancient Greeks would call this moment "Arché", but also "Base meme definitiva" is acceptable.
The analogy between winning by a single goal and the horse that comes 1st by a "Short Snout" is now overused, so much so that it was included in the Treccani in 2021. Now we are in the midst of its second life cycle and in 15 years it will be back in fashion, being practically vintage.
Because actually this expression is "only" 6 years old despite seeming to have been born with the Earth: instead it is dated April 2019, after a narrow defeat with Spal. Of "Short snout", precisely. Amarcord.
On a horse racing background there had already been the prophecy of the horse Minnesota in 2018: “Once I went to bet on a horse, I'm talking about forty years ago and there was a bookmaker".
"The horse was called Minnesota. And I went there and said to him 'I want to bet on Minnesota' and he replied 'it's more likely that you coach in Serie A than this horse wins'. The horse won and I ended up coaching in Serie A”.
Lele Adani worked for Sky, Max Allegri had just drawn 1-1 at Inter's home with Juventus. The barbs had been flying for some time and reached their peak in the post-match confrontation: "Being a coach doesn't mean making tactical schemes, nowadays everyone's becoming theorists, but I'm a practical man."
At that moment the schism of Italian football officially occurs: the playmakers vs the resultists, with their respective slogans: "Futbol!" vs "Short snout" (which had been created two weeks earlier). This argument didn't just become a meme: it was a founding event. Our Insta feeds thank you.
In the press conference of his first goodbye to Juventus, always in 2019 but in the month of May, Allegri summarizes his thinking: "In life there are categories [...] I at the Cage of Livorno won all the tournaments, I only lost one! Some always won and others lost. There must be a reason for God's sake!"
This phrase could actually be a spin-off of the "Everyone's theorists", but also in this case there's a hidden easter egg, almost forgotten: "I would like to give you an example... but I won't do it otherwise everything comes down". A jab at Sarri? Continuation with Adani? We'll never know, after all Max has his own lore.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇮🇹 here.
📸 FILIPPO MONTEFORTE - AFP or licensors