Another sponsor coup: BVB turns to AI and rakes in millions | OneFootball

After the next major sponsor coup, Borussia Dortmund continues to focus on growth and innovation. With Lenovo as a new partner, millions are once again flowing into the club's future.

Borussia Dortmund is expanding its strong sponsorship portfolio and has announced a new, lucrative partnership. The technology company Lenovo will now act as the "AI Innovation Partner" for BVB. The collaboration focuses on the use of modern AI technology, which will be utilized both in Signal Iduna Park and at the club's headquarters.

Lenovo is providing the club with powerful, AI-capable hardware – from workstations and servers to specialized solutions for meetings and analysis processes. The goal is to accelerate processes, better evaluate data, and make decision-making in sports and administration more efficient.

BVB CEO Carsten Cramer sees the cooperation as an important step for the club's future: "Borussia Dortmund stands for tradition, but also for progress. We believe that modern technology can help us improve on all levels – whether on the field or in the organization. We share this ambition with Lenovo, and we look forward to taking joint steps into a smarter future."

Million-Euro Deal Perfected: BVB Presents Lenovo as AI Partner

Financially, the deal also pays off for Dortmund. According to Bild, around two million euros per year flow to the club, with the agreement initially set for at least two years. The Lenovo deal is part of a series of high-profile partnerships that have recently made headlines for BVB.

Just recently, the club presented Vodafone as a new main sponsor, reportedly paying around 30 million euros per season. BVB is also well secured in the long term. The contract extension with outfitter Puma is expected to bring in a total of around 400 million euros until 2034. Additionally, the Swedish car manufacturer Polestar is involved as a sleeve sponsor, reportedly transferring about five million euros annually.

With the new cooperation, Borussia Dortmund once again emphasizes that economic success and technological advancement should go hand in hand. At the same time, the club shows that it remains consistently on a growth path off the pitch as well.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.