Arsenal agree expanded multi-year deal with TCL | OneFootball

Bukayo Saka to front global campaigns as Arsenal deepen ties with TCL ahead of Asia tour.

Photo by Justin Setterfield/Getty Images

Arsenal have confirmed a significant expansion of their partnership with consumer electronics giant TCL, expanding what had been a regional partnership to a global agreement. The move builds on two years of collaboration and marks a move to strengthen the club’s presence across international markets, including Asia, the Middle East and Africa.

Previously limited to select territories, the renewed deal sees TCL appointed as Arsenal’s Official Global Consumer Electronics Partner. The partnership has been notable for high-profile campaigns including the ‘Go Big with TCL’ campaign featuring Bukayo Saka, Gabriel Jesus and Mohamed Elneny, and the ‘Inspire Greatness’ video with Declan Rice, Mikel Merino and Ben White.

“We are proud to elevate our partnership with Arsenal to a global level, marking a significant milestone for TCL,” said Sunny Yang, TCL’s General Manager for the Middle East and Africa. “This expanded alliance reflects our shared ambition to lead through excellence, innovation, and passion.”

Juliet Slot, Arsenal’s Chief Commercial Officer, added: “We are immensely proud of our work with TCL, which has laid the foundation for a new chapter in our relationship and is a testament to our collaboration and shared values. As our new Global Partner, we look forward to continuing this successful relationship, working together to achieve our goals, with our supporters at the heart of everything we do together.”

The partnership will feature ‘product integration’ in Arsenal’s matchday programming and more player-led content, with Saka confirmed as TCL’s global ambassador. The deal also extends to Arsenal Women, following their triumphant UEFA Women’s Champions League campaign.

Photo by David Ramos/Getty Images

This summer’s pre-season tour of Singapore and Hong Kong, where TCL’s global headquarters is located, will see the club’s commercial team stage a series of joint events aimed at engaging supporters and growing the club’s global fanbase.

Other highlights of the partnership to date include appearances by Robert Pires and Martin Keown at TCL events in Berlin and Turkey respectively, and a meet-and-greet for supporters during last year’s warm-weather training in Dubai.

The financial terms of the multi-year deal have not been disclosed.