Arsenal announce partnership with Paramount+ | OneFootball

Arsenal have confirmed a new global partnership with Paramount+, bringing the club into a commercial agreement that links elite football with one of the world’s leading entertainment platforms.

Under the deal, Arsenal players, club legends and supporters will collaborate with Paramount+ to celebrate a range of its shows.

Paramount+ branding will be visible across men’s and women’s matchdays at the Emirates Stadium, with in-stadium screen features, matchday programme content and wider stadium activations forming part of the rollout.

The partnership will also include a series of joint social media campaigns aimed at Arsenal’s global audience.

A bespoke co-branded launch film titled “For the Love of the Team” has been released to mark the start of the partnership, with Thierry Henry providing the narration.

Marco Nobili, Executive Vice President and International General Manager of Paramount+, said: “We’re beyond excited to unite Paramount+ and Arsenal– two global iconic brands with supporters that live and breathe passion. With hit series like SpongeBob, South Park, Landman, Yellowstone and more, we’re creating experiences that celebrate teamwork, elevate the game and connect supporters. This partnership brings the drama, comedy, and unforgettable moments of both worlds to life – on the pitch and beyond.”

Juliet Slot, Chief Commercial Officer at Arsenal, said: “We’re delighted to welcome Paramount+ into our Arsenal family. They’re a world-class, global entertainment brand, and we’re so excited to work together and create new ways for our supporters to feel even closer to the club. Their expertise, creativity and investment strengthen our ability to deliver outstanding experiences for our supporters and supports our ambition to compete for major trophies.”