Blame the fans? São Paulo's gate income is under half target | OneFootball

Among the many disasters on and off the pitch for São Paulo in this first half of the year, one that ends up affecting both areas will cause major losses for the club. Ticket revenue was far below expectations.

The club calculated and projected it would raise R$ 44.5 million by this month of June, but the amount coming from Tricolor supporters reached only almost R$ 20.2 million, less than half of what São Paulo had budgeted.

There have been 16 home matches so far, three of them away from Morumbi, when the stadium was being used for concerts. Tricolor played at Canindé, Brinco de Ouro, in Campinas, and Cícero de Souza Marques, in Bragança Paulista, helping drive down attendance and revenue in this first part of the year.

When it hosted matches at these stadiums, against Chapecoense, Mirassol and Bahia, São Paulo drew approximately 38,500 fans and brought in R$ 2.2 million in revenue across the three matches combined.

This number of spectators is slightly higher than Tricolor’s third-largest crowd of the year, against Primavera, when just over 37,000 São Paulo fans watched the Paulista Championship match. Still well below the season’s records: 49,500 in the derby against Santos and 54,000 against Palmeiras.

The total revenue of R$ 2.2 million from the three home matches played away from home is lower than the club’s second-highest figure this season, with about R$ 2.3 million in profit earned from the match against Santos alone.

The last three matches at Morumbi, in a row, were dreadful. The matches against Boston River and Millonarios in the Copa Sudamericana had the worst attendances of the year, with 15,056 and 15,656 São Paulo fans present, respectively.

Between them there was also a match against Botafogo, with slightly better numbers, when 25,338 people were at Tricolor’s stadium, still a low attendance for São Paulo’s home ground.

In these 16 home matches, São Paulo had a total attendance of 413,270 spectators, resulting in an average of 25,829 Tricolor fans per match.

Total gross revenue, which had been projected at R$ 44.5 million, ended up at exactly R$ 20,164,740, with an average of R$ 1,260,296.25 raised per match. The highest figure came from the Choque-Rei derby against Palmeiras, with R$ 3,254,895.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.