🎥 Carlsberg celebrate football's unsung heroes in a brilliant way 🚕 | OneFootball

An entire fleet of Berlin taxi drivers were given a shift to remember on Wednesday.

It’s awful when you have to choose between work and the things you really want to do. It’s even worse when choosing to watch a game could mean forfeiting serious money.

Carlsberg gave back to taxi drivers who make exactly that sacrifice on Wednesday. As the official Beer of UEFA Men’s National Team Football, Carlsberg wants to bring more access to the best of football around the world. So, Carlsberg created the ‘Fare Game’ event to give back to taxi drivers who so often miss out on watching football live.

Unsuspecting drivers were told to drive to a secret location, only to be surprised by the ultimate football fan setting. Their fares were covered by Carlsberg as they were given a spot to stick their feet up and watch Germany’s UEFA Nations League™ semi-final against Portugal.

Research has found taxi drivers forfeit upwards of £200 (€235) in earnings when they stop working to watch a game so, despite 9 in 10 cabbies being football fans, 91% have chosen to work and miss a sporting moment they had wanted to see.

The Fare Game cab park in Berlin, created by Carlsberg, offered a chance to watch the game on a cinema screen, with snacks and Carlsberg 0.0 provided, with drivers safe in the knowledge that they wouldn’t miss out — not on the game, and not on their fares.

A fifth of drivers say they depend on the radio to keep up with games, with almost a quarter saying they’ve asked passengers for updates. On Wednesday, finally, they could kick back and take in the action for themselves.