Corinthians reveal Chinese car sponsor for Copa do Brasil finals

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Central do Timão

·17. Dezember 2025

Corinthians reveal Chinese car sponsor for Copa do Brasil finals

By Daniel Keppler / Central do Timão Editorial Team

Corinthians will have a one-off sponsor for the final matches of the Copa do Brasil, against Vasco. On Wednesday afternoon (17), the Alvinegro confirmed through an official statement the agreement with Chinese automaker BYD, a global leader in the production of electric and hybrid vehicles. The company's brand will be displayed on the front bar of the team's uniform in the matches this Wednesday, at Neo Química Arena, and on Sunday (21), at Maracanã.

Before the official confirmation, the news had already been reported by the portal UOL, which revealed that negotiations for the contract were swift, starting on the night of Tuesday (16) and concluded the following morning, due to the need to make the logistics operation feasible in time for the match. The value of the agreement for the two games was not disclosed by either party.

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Additionally, there is a possibility that the partnership could be extended until 2026 with a fixed agreement. The model designed for next year could even include the possibility of BYD providing a fleet of vehicles for the players of the São Paulo club, following a partnership model similar to the one the company maintains with Inter Milan, in Italy.

In the official statement released by Timão, president Osmar Stabile highlighted the strategic aspect of the partnership: “It is with great joy that we will have BYD on our shirt for this important decision. Being alongside a global brand like BYD reinforces our commitment to seeking new opportunities, modernizing our business relationships, and strengthening the image of Corinthians both inside and outside Brazil.”

BYD's Senior Vice President for Brazil, Alexandre Baldy, linked the partnership to the brand's consolidation strategy in the country: “The passion for cars and football plays an important role in reinforcing BYD as an increasingly Brazilian brand. We, Corinthians and BYD, are pure energy! In the Copa do Brasil final, it's 100% battery and go, Corinthians!”

Club directors also spoke out, emphasizing the importance of attracting partners of this caliber. “Having BYD on the Corinthians shirt represents the greatness of the Club, which increasingly strengthens its ties with major brands, whether in one-off moments or in longer-term partnerships. It is very gratifying to see a global brand displayed on our shirt,” said Angelo de Sá Jr., statutory marketing director.

Commercial superintendent Sandor Romanelli added: “It is an honor to have a global and important brand on the Corinthians shirt, the club deserves brands of this stature and I say this is the beginning of a new era in marketing. We hope to continue with BYD in 2026.”

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