Corinthians sign Fatal Fans sponsorship, record sums for women's, basketball and futsal | OneFootball

Corinthians have signed a sponsorship with Fatal Fans, a subscription and content platform, worth R$ 22 million to December 2027. The deal covers men's and women's football, plus basketball and futsal.

Initially talks centred on a 12-month pact a little over R$ 17 million, then a further semester was added for R$ 5 million. According to Meu Timao, that followed early resistance from the board before negotiations resumed.

Shirt placements remain, shorts in men's and women's football, upper back in basketball, and front hem in futsal. The total is about four times the market rate for those slots and sets record sums for women's football, basketball and futsal.

The contract includes an optional 12-month extension to December 2028 for just over R$ 9 million. Exercised, it would take the package to about R$ 31.28 million.

The agreement was legally signed with Atlas Technologies, which operates Fatal Fans and the escort platform Fatal Model. That group previously bought Neo Química Arena advertising in 2022 and 2023 and donated R$ 200,000 to the Doe Arena campaign aiding debt repayment to Caixa Econômica Federal.

Fatal Fans is not exclusive to adult content, though that is the site's main focus. The partnership targets broader themes on the platform, mirroring moves by rivals such as OnlyFans.

Corinthians set strict brand rules. The Fatal Fans logo will appear only on men's kits, with the women's slot reserved for educational and social campaigns on STI prevention and tackling harassment, discrimination and domestic violence.

No athlete may be directly tied to the platform, and content linking the club to eroticisation or objectification is barred. Logos may be adjusted or removed if competition regulations prohibit display.

The club will approve all promotional content, which must avoid explicit language, imagery and double entendres. More than 60% of the fee will be paid within the first 90 days.

The brand will not appear on youth teams, and Fatal Fans has overhauled its visual identity to remove explicit material. This new look has been live for about three weeks and was pre-approved by the club.

Source: Meu Timao