Daniel Svensson is the 'Rookie of the Month' for April | OneFootball

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There were handshakes between Hans-Joachim Watzke (Chairman of the BVB Board of Management), Carsten Cramer (BVB Managing Director for Sales & Marketing) and Hendrik Schabsky, the fifth-generation CEO at ATLAS, on Saturday: Borussia Dortmund and Dortmund-based safety shoe manufacturer ATLAS not only extended their long-term partnership until 2030, but also announced its continuation as a Champion Partnership with immediate effect.<\/p>\n","title":"Teaser Text","multiValue":false,"value":"There were handshakes between Hans-Joachim Watzke (Chairman of the BVB Board of Management), Carsten Cramer (BVB Managing Director for Sales & Marketing) and Hendrik Schabsky, the fifth-generation CEO at ATLAS, on Saturday: Borussia Dortmund and Dortmund-based safety shoe manufacturer ATLAS not only extended their long-term partnership until 2030, but also announced its continuation as a Champion Partnership with immediate effect.","exportedType":"text/html"},"scheduledPush":{"multiLine":false,"dataType":"boolean","name":"scheduledPush","title":"Scheduled Push Notification?","multiValue":false,"value":false,"exportedType":"boolean"},"disableAdsOnNewsPage":{"multiLine":false,"dataType":"boolean","name":"disableAdsOnNewsPage","title":"Disable Ads on News Page","multiValue":false,"value":false,"exportedType":"boolean"},"text":{"multiLine":true,"dataType":"string","name":"text","html":"

Since it was launched in 2016, the cooperation between ATLAS and BVB has developed into an established partnership. Shared values such as authenticity, tradition, loyalty and solidarity have bound the two partners together. Football supporters already know ATLAS from the advertising hoardings at SIGNAL IDUNA PARK, the digital advertising measures implemented and the 'Malocher 09' safety shoe with a BVB design.<\/p>\n

The two Dortmund originals are now working even more closely together. As a Champion Partner, ATLAS are intensifying their visibility in the stadium and increasing their digital reach. A new addition will be the inclusion of ATLAS on L-frames during broadcasts of BVB matches on SKY or DAZN in order to increase TV presence and brand awareness. The aim of the partnership remains to sustainably strengthen the awareness of the ATLAS brand.<\/p>\n

"We're delighted to be supporting BVB even more intensively in the future. We want to grow together \u2013 especially internationally," said ATLAS CEO Hendrik Schabsky, adding: "BVB are also becoming increasingly relevant abroad thanks to their top sporting performances and their outstanding brand management. We want to draw on this appeal to make ATLAS even better known, especially in Europe. The partnership will contribute significantly towards this objective. Not only with the men's first-team squad, but also with the BVB women's footballers, the women's handballers and the table tennis team."<\/p>\n

Carsten Cramer explained: "We not only share the same home as ATLAS, but almost 10 years of successful collaboration as well. Now we are progressing to the next round together \u2013 across several sports and with many exciting ideas. Thank you for the many years of trust. We look forward to everything that is still to come!"<\/p>\n

In order to promote equality in competitive sport, ATLAS have expanded the partnership to the BVB women's footballers and handballers \u2013 also until 2030. "We want to create visibility and promote diversity," explained Hendrik Schabsky. "Both by strengthening women's sport and by engaging in diverse disciplines that deserve more attention. This provides new impetus for our brand: ATLAS can increase its reach, tap into new target groups and raise its profile."
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Since it was launched in 2016, the cooperation between ATLAS and BVB has developed into an established partnership. Shared values such as authenticity, tradition, loyalty and solidarity have bound the two partners together. Football supporters already know ATLAS from the advertising hoardings at SIGNAL IDUNA PARK, the digital advertising measures implemented and the 'Malocher 09' safety shoe with a BVB design.<\/p>\n

The two Dortmund originals are now working even more closely together. As a Champion Partner, ATLAS are intensifying their visibility in the stadium and increasing their digital reach. A new addition will be the inclusion of ATLAS on L-frames during broadcasts of BVB matches on SKY or DAZN in order to increase TV presence and brand awareness. The aim of the partnership remains to sustainably strengthen the awareness of the ATLAS brand.<\/p>\n

"We're delighted to be supporting BVB even more intensively in the future. We want to grow together \u2013 especially internationally," said ATLAS CEO Hendrik Schabsky, adding: "BVB are also becoming increasingly relevant abroad thanks to their top sporting performances and their outstanding brand management. We want to draw on this appeal to make ATLAS even better known, especially in Europe. The partnership will contribute significantly towards this objective. Not only with the men's first-team squad, but also with the BVB women's footballers, the women's handballers and the table tennis team."<\/p>\n

Carsten Cramer explained: "We not only share the same home as ATLAS, but almost 10 years of successful collaboration as well. Now we are progressing to the next round together \u2013 across several sports and with many exciting ideas. Thank you for the many years of trust. We look forward to everything that is still to come!"<\/p>\n

In order to promote equality in competitive sport, ATLAS have expanded the partnership to the BVB women's footballers and handballers \u2013 also until 2030. "We want to create visibility and promote diversity," explained Hendrik Schabsky. "Both by strengthening women's sport and by engaging in diverse disciplines that deserve more attention. This provides new impetus for our brand: ATLAS can increase its reach, tap into new target groups and raise its profile."
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