‘Endrickmania’ – Real Madrid starlet’s arrival sparks frenzy at Lyon | OneFootball

A new report from AS has highlighted the immediate impact Endrick has made in France following his loan move to Olympique Lyon. 

Remarkably, the Brazilian teenager has managed to create a nationwide buzz in just two days, which underlines the scale of expectation surrounding one of world football’s most talked-about young talents.

According to the report, the ‘Endrickmania’ has broken all of Lyon’s previous engagement records. 

In only 48 hours, the club’s content related to the signing was viewed by more than 16 million users, a figure that stunned even those inside the organisation. 

Breaking the records already

To put the impact into perspective, Lyon’s previous most-viewed piece of content was a clip of Tyler Morton completing a dribble in training that drew comparisons with Ronaldinho, which reached 2.9 million views earlier this year. 

Endrick’s announcement did not just surpass that figure, it annihilated it. 

Endrick’s move to Ligue 1 has caused a frenzy. (Photo by Angel Martinez/Getty Images)

The young forward himself added fuel to the fire by posting three separate videos on Instagram, which together have already gone past 30 million views.

A perfect getaway

Before arriving in France, Endrick’s situation was somewhat frustrating from a sporting point of view. 

Despite limited minutes this season, his name never stopped circulating in conversations across Europe. 

That expectation is now centred firmly in France. Endrick arrives at Lyon not just as a promising youngster but as a projected starter, a role designed to give him continuity, responsibility, and visibility. 

The objective is to have regular football at a high level to maximise his chances of earning a place in Brazil’s squad for the upcoming World Cup.