Fan backlash pushes BOS Nation FC to change club name | OneFootball

Boston's National Women's Super League's expansion club, originally named BOS Nation FC, will unveil a new name "in the next few weeks" following fan backlash.

The franchise confirmed the news on Friday after failing to connect with fans during last fall's initial announcement. The club is set to hit the pitch in 2026.

The original club name was an anagram for "Bostonian" and featured a marketing campaign, "Too Many Balls," which was also met with discontent.

According to The Athletic, the decision to pivot follows “extensive conversations with fans, community members and stakeholders” and “several months of surveys, research and qualitative analysis.”

"The club extends our heartfelt thanks to our supporters, whose passionate voices we deeply value -- not just for their unwavering support but also for their honest and critical feedback," majority owner Jennifer Epstein said in a statement.

"We could not have completed this process without your input. We aim to build a lasting legacy that makes all our fans feel welcome, connected, and proud to wear our colors and cheer our name for generations to come."

The club will become the 15th team in the NWSL.

Feature image credit: © Nick Tre. Smith-Imagn Images