Radio Gol
·20. März 2026
Fan or Messi edition: how much is the new Argentina shirt?

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Yahoo sportsRadio Gol
·20. März 2026

Less than three months before the kickoff of the World Cup in the United States, Mexico, and Canada, the anticipation among Argentine fans found a new reason to ignite. The Argentine Football Association (AFA), together with its historic technical sponsor, officially unveiled the alternative jersey that the national team will wear. Under the slogan “Pride,” the launch campaign featured captain Lionel Messi, who was responsible for revealing the first images of the attire through social media.
The new design breaks away from traditional structures to propose a modern and aggressive aesthetic. While it maintains the recent trend of using dark tones, this edition introduces an unprecedented visual concept: a network of gradient blue lines converging towards the center of the chest, creating an optical illusion that simulates the silhouette of a soccer ball.
The color black serves as the absolute base of the garment, giving it a sober character that stands out thanks to the light gray details present in the finishes. The classic three stripes of the German brand run along the shoulders, while the AFA crest is harmoniously integrated into the sides of the sleeves and the collar, following the same color scheme.

Regulatory Changes and National Symbolism
One of the points that most caught the attention of collectors is the new arrangement of the numbers. Due to the team's status as the reigning world champion, the center of the chest is reserved exclusively for the FIFA patch. For this reason, the players' numbers are shifted to the right margin, a functional modification that prioritizes the emblem of the glory achieved in Qatar.
On the back, Argentine identity is present with a stylized Sun of May. Below, the inscription "Argentina" is accompanied by a national flag designed with Buenos Aires-style fileteado strokes, an artistic nod that aims to bring the culture of Buenos Aires to the world's fields.
The sale of the jersey began this Friday through Adidas's official platform, with segmentation designed for different types of audiences:
With this launch, the Scaloneta now has its complete gear to defend the crown in the north of the continent, combining tradition, Rio de la Plata art, and cutting-edge technology.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.
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