FC Porto museum in China, in partnership with Turismo de Portugal | OneFootball

Turismo de Portugal has selected FC Porto, through the Futebol Clube do Porto Museum, to take part in the Visit Portugal Travel Trade Marketplace—a promotional roadshow that begins on November 27 in China. The Portuguese itinerary includes cities such as Shanghai, Beijing, and Chengdu, as well as the Macau Special Administrative Region.

This initiative will allow contact with up to 120 operators from different Chinese regions, representing 20 source cities, all interested in learning about Portuguese tourism offerings. It is an opportunity to strengthen relationships and open new opportunities in an Asian segment of great international relevance.

During the trip to the East, FC Porto’s presence at the 50th Congress of the Portuguese Association of Travel and Tourism Agencies (APAVT) also stands out, of which the FC Porto Museum became an allied member this year. The event will take place in Macau from December 2 to 4.

Honored in 2025 with a ‘Tourism Oscar’, when the ‘FC Porto Tour – Museum + Stadium’ was chosen at the World Travel Awards as the best experience in a football stadium in Portugal, the FC Porto Museum celebrates 12 years of activity and a vast array of national and international recognitions. Among others, these include the nomination for EMYA – European Museum of the Year 2016, the Innovation and Creativity, Partnership, and Tourist Information Awards from the Portuguese Association of Museology, distinctions as Best International Attraction (2022) and Best National Attraction (2022 and 2023) at the Tiqets – Remarkable Venue Awards, and consecutive Tripadvisor Travellers’ Choice awards given to the Museum and the Estádio do Dragão in 2025.

In addition to these distinctions, the FC Porto Museum is an affiliate member of UN Tourism (UNWTO – the United Nations agency for tourism) and the European Tourism Association (ETOA), and is part of the Board of the Porto and Northern Portugal Tourism Association.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇵🇹 here.