Flamengo hero Arrascaeta unveils character to back young talent | OneFootball

Initiative marks a new phase for Flamengo’s number 10

A Flamengo idol, Arrascaeta decided to expand his personal brand and launched ‘Arrasquinha’, a character created to bring the number 10 closer to his legion of fans. The initiative focuses on social impact and the launch of a full product line aimed at helping form a new generation of red-and-black supporters.

The project allocates 1% of its gross revenue to the ‘Craque na Vida’ fund, an initiative that finances football academies and supplies for underprivileged communities. In addition, the campaign is investing in a series of educational animations to address topics such as diversity and teamwork, with agency AG2A developing the market strategy on the website oficialarrasquinha.com.br.

WHAT IS THE GOAL OF ‘ARRASQUINHA’?

The full line, which includes plush toys, vinyl figures, and school supplies, complements the audiovisual content planned for October. The series ‘The Adventures of Arrasquinha’ is aimed primarily at children, delivering social lessons in a playful way on social media.

HOW DOES THE PROJECT GENERATE SOCIAL IMPACT?

The funding also makes partnerships possible with institutions that support children undergoing treatment for serious illnesses, such as Make-A-Wish Brazil. The amount mainly helps sports academies that promote the integration of young people in vulnerable areas through sports.

The launch comes at the peak of the midfielder’s journey at Flamengo. Voted King of America in 2025 and the holder of 18 titles with the club, Arrascaeta also boasts impressive numbers off the pitch. Jerseys bearing the number 10 reached 975,000 units sold last year, surpassing global names such as Cristiano Ronaldo in the world ranking.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.