Coluna do Fla
·28. August 2025
Flamengo’s main sponsors up 2585%: see how deals have grown in 12 years

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Yahoo sportsColuna do Fla
·28. August 2025
The value of the master sponsorship of Flamengo has grown an impressive 2,585% in 12 years. This is because the club, which received R$ 10 million from Peugeot in 2013, currently has the largest contract in Brazilian football, of R$ 268.5 million annually with the betting house Betano.
The current agreement with Betano could total more than R$ 895 million by the end of the contract, scheduled for 2028, but which can be renewed. Thus, the link is the highest value in the history of Brazilian football and enters the ranking of European contracts.
After the agreement with Betano, Flamengo became the 10th highest paid club in the world. The value surpasses, for example, the R$ 51 million that Ziggo pays to Ajax (HOL). The 74 million euros (about R$ 467 million) from Fly Emirates to Manchester City (ENG) represent the most valuable master sponsorship worldwide.
Flamengo debuts Betano on the uniform this Sunday (31), when the Rubro-Negro faces Grêmio, at Maracanã. However, last Monday (25), the club used the phrase "The Nation trusts" to stamp the Sacred Mantle, which refers to the partnership with the new master sponsor.
Starting at 4pm (Brasília time) the Rubro-Negro faces the team from the South. The Most Beloved leads the competition with 46 points, four more than the second place, Palmeiras. Thus, the Coluna do Fla will bring all the information before and after the match.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.