Fourth place in Germany: HSV already playing Champions League here! | OneFootball

In terms of sports, HSV has long since lost touch with the elite of German football. However, in another area, the Red Shorts are achieving absolute top marks!

While Hamburger SV has spent the past seven years almost desperately trying to get promoted to the Bundesliga, the club is already playing in the digital Champions League. This is shown by a recent analysis from the online marketing company webnetz, which took a close look at the social media presence of Bundesliga clubs.

Particularly noteworthy: HSV lands a sensational fourth place when it comes to the so-called "visibility index" of its own homepage. This means the Red Shorts only have to line up behind FC Bayern, Borussia Dortmund, and Eintracht Frankfurt.

The study also focused on reach across common social media platforms, fan engagement, and the visibility of the online fan shop. And here too, the former Bundesliga dinosaur stands out in several ways: With a strong presence on social media, HSV leaves numerous established first-division clubs, including northern rivals Werder Bremen, clearly behind.

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Steppack: "HSV is already playing at the top"

The six-time German champion is particularly strong on Instagram and TikTok: With creative reels, sharing emotional moments, and humorous memes, HSV generates interactions that captivate users. A viral clip that ironically plays with the missed promotions of recent years is a prime example of the Elbe city's charming self-irony. Even in TikTok impressions, the North Germans leave teams like Leipzig and Frankfurt behind, even though those clubs have a higher number of followers.

Henri Steppack, SEO expert at webnetz, summarizes the results of the study as follows: "While the new Bundesliga season is still on hold, the ball is already rolling online. In the race for online visibility, HSV is already playing at the top – and as a promoted team. The former dinosaur is engaging in exciting duels on Google searches with Eintracht Frankfurt and northern rivals Werder Bremen, as if relegation never happened. Big names also make big waves digitally. Media presence, fanbase, history – the digital playing field simply follows its own rules."

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.