Lazio confirm Polymarket as main sponsor in deal worth over $22 million | OneFootball

Lazio have confirmed Polymarket as their new main shirt sponsor on a multi-year agreement, the club said in a statement. The partnership takes effect from Saturday's match against Napoli and will run through 2027/28, with an option for 2028/29.

It also covers the remainder of the current campaign and is worth more than $22 million, with additional bonuses tied to performance and activations.

Polymarket will also serve as the club's official fan intelligence and digital insight partner. Lazio will be the first Serie A side to represent the brand.

The Biancocelesti had been without a shirt sponsor since their two-year collaboration with Binance ended after 2022/23, limiting potential revenue growth.

The agreement places Lazio among a select group of European clubs working with Polymarket to explore new links between sport, data and technology.

Source: The Laziali