Manga and Dalva, Botafogo’s new voice | OneFootball

In the constant pursuit of enhancing and strengthening the Botafogo brand, the Communication and Branding departments of Botafogo SAF joined forces with Naipe Foundry to develop the club’s own typefaces, "BFR Manga" and "BFR Dalva." The two type families are the result of an extensive process of research and immersion in the black-and-white universe, recovering historical references from the club and translating, in every detail, elements that celebrate the Lone Star and the journey of one of the greatest idols in Glorioso’s history, while now building the black-and-white future on the new match shirts of the Most Traditional.

The collaboration between Botafogo and Naipe Foundry lasted more than a year and involved the analysis of a vast historical archive, with contributions from journalist Roby Porto. The result is an exclusive typographic system, created to strengthen the club’s visual identity and bring even more personality to its communication channels and platforms. The new fonts have already been applied across different materials over the past year.

BFR Manga was developed as the main typeface for headlines and standout calls. Striking, robust, and full of personality, it draws inspiration from the lettering seen on goalkeepers’ shirts in the 1960s, especially those of the legendary Manga. Today, it appears across various brand touchpoints, from the institutional signatures of the club, SAF, and Botafogo Store to advertising campaigns, promotional pieces, and graphic highlights.

BFR Dalva, meanwhile, was conceived to ensure excellence in textual communication. Inspired by the club’s fiftieth-anniversary commemorative medal and by elements found in the black-and-white crest, it combines legibility, functionality, and sophistication. The Dalva Sans version incorporates into its forms the characteristic curve of the star featured on the crest, while Dalva Serif pays tribute to the Lone Star through subtle details, offering elegance and refinement for institutional and editorial applications, as well as content that requires a more distinguished character. Today, the typeface guides the visual identity of Glorioso’s new collection and the Club’s social media.

Developed to work in a complementary way, BFR Manga and BFR Dalva form a modern, versatile, proprietary typographic system, capable of reinforcing the consistency of Botafogo’s communication across all its touchpoints. More than new fonts, they represent the graphic materialization of Glorioso’s history, identity, and essence.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.