New legal row: ex-sponsor blames São Paulo for Casares-era issues | OneFootball

At the end of September last year, São Paulo FC brought forward the termination of its contract with Blue Saúde and ended its partnership with the sponsor on the back bar of its jersey. As reported by AVANTE MEU TRICOLOR at the time, the outcome was reached by mutual agreement between the parties, according to the club.

However, it seems that this agreement was not as amicable as it appeared. The health plan management company accuses Tricolor of breaching the contract and disputes the club’s claim of R$ 6.2 million for five months of unpaid fees by Blue, in a lawsuit already filed by São Paulo, as reported by UOL this Tuesday (10).

The agreement, signed in mid-last year, was supposed to last until the end of December. In principle, it would bring around R$ 17 million in total to the club’s coffers. It was in May 2025 that Blue stopped paying its debts to São Paulo.

Also according to the portal, not even Blue Saúde representatives deny this fact. They claim the interruption was due to “financial and operational issues, directly related to the unstable contractual environment and the commercial pressures imposed, which impacted the regular flow of obligations.” All of this still under the management of then-president Julio Casares.

During the partnership, Blue carried out activations with the Sócio-Torcedor program, health and wellness campaigns, and had significant exposure on digital media and advertising boards at Morumbi, mainly.

Upon the breakup, São Paulo limited itself to “thanking the company for its ethical conduct and values, as well as its contribution to the project of strengthening the club’s brand.”

As AVANTE MEU TRICOLOR found out, Tricolor’s goal was to find a new commercial partner to fill the spot on the uniform and increase its revenue. The understanding was that there was no need to rush for a new sponsor.

The company claimed that São Paulo only informed it of the contract termination on September 17, and, according to the contract, should have given 15 days for it to resolve the issues and pay the overdue amounts, but suspended the display of its former sponsor on the Tricolor jersey the very next day. Thus, Blue believes the debts would no longer be valid.

The club’s claim against the company is ongoing at the São Paulo Court of Justice, with no decision date set yet.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.