New multi-million deal: More cash on the way for BVB? | OneFootball

After the mega-deal with Vodafone, Borussia Dortmund is already planning the next coup. A new sponsor on the training shirts could soon bring millions into the club's coffers.

Borussia Dortmund is currently working on a new sponsorship deal that could bring additional millions into the club's coffers. While the telecommunications giant Vodafone has been present as a shirt sponsor on the game jerseys and warm-up clothing since this summer, the training clothing of the professionals remains free of advertising – an area that BVB now wants to market separately.

According to Ruhr Nachrichten, Dortmund is currently negotiating with several potential partners. The officials hope that a new main sponsor could bring in up to eight million euros per season. Originally, the plan was to finalize the deal by the start of the season, but so far no partner has been found that fits the club's sponsorship portfolio and philosophy.

With the new sponsorship model, BVB aims to further increase its revenue. By separating jersey and training clothing sponsorship, Vodafone remains exclusively on jerseys, warm-up shirts, and bibs, while the free spaces on training shirts, sweaters, and rain jackets are marketed as additional advertising opportunities.

New millions for BVB: Negotiations underway

The sleeve sponsor PlutoTV could also benefit from the new agreement if a partner is presented on the training outfits.

The club is pursuing this path not least for economic reasons. Despite strong international ambitions, Dortmund has fewer financial resources compared to many competitors on the European stage. New sources of income are therefore crucial to remain competitive in the transfer market and to fill the coffers for future signings.

Marketing director Carsten Cramer has already concluded several long-term sponsorship contracts in recent years, some of which run until 2034. With the new deal, BVB could further expand the important revenue in the area of jersey and training clothing – another step to be financially well-prepared for the upcoming seasons.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.