Nike ad and Kardashian… PSG reveal 2026/2027 away kit in style | OneFootball

Paris Saint-Germain has reached a new level on the sporting side, that is certain. But also in terms of marketing and global image. The latest example is striking, with PSG’s 2026-2027 away shirt being unveiled in Nike’s ad for the 2026 World Cup, “Rip The Script.” It can be seen being worn by Saint West, the son of star Kim Kardashian. She is also featured and posted photos on social media with her son and the shirt.



The photos:

  View this post on Instagram   A post shared by Kim Kardashian (@kimkardashian)

Of course, this is not the official announcement yet. But it is fair to assume that PSG is not unhappy with this kind of spotlight on its new shirt. It further confirms the club’s change in status, having secured a place on the global stage as a sports brand. That was one of the club’s objectives in its project. Now, it will have to manage to stay there. The same goes on the sporting side, of course.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇫🇷 here.