Norwich City sent new Josh Sargent warning - £12m tipped to land West Ham transfer | OneFootball

The Premier League side are considering a January move for the 25-year-old.

West Ham United are interested in signing Norwich City striker Josh Sargent during the January transfer window as they look to strengthen their forward options.

The Hammers are currently languishing inside the relegation zone in the Premier League, so it is no real surprise that Nuno Espírito Santo is keen to add more firepower to his squad ahead of the second half of the season.

Sargent would give the 51-year-old another option in attack, with Callum Wilson and Jarrod Bowen being the main senior forwards available to him at present, aside from Niclas Füllkrug, who has failed to make any real impact in East London and has not started a game since October.

West Ham have internally opened initial talks over a potential deal for Sargent next month, as per Teamtalk.com.

The USA international made an excellent start to the 2025/26 campaign, scoring five goals in the first four games of the Championship season, although he has only found the net once since August.

Norwich also find themselves embroiled in a relegation battle this season, so they may put up a fight to keep hold of their number nine in January, especially with his contract not set to expire until the summer of 2028.

West Ham move would be a "no-brainer" for Josh Sargent

We asked our Norwich fan pundit, Zeke Downes, whether he could see Sargent being tempted by a move to the London Stadium, and if he did make a switch in January, how much money he would expect the Canaries to receive for his services.

"I would say it would be a no-brainer for him to be interested in that move," Zeke said.

"The only issue is, obviously, they are close to the relegation zone, but they have enough to get themselves out, as they have got experience in the league, they have got a good enough squad — they are just not in a good place at this moment.

"I think they will manage to get out of the bottom three in the end, so if Sargent is interested in it, which I would assume that he is, then it would be a really good move for him.

"I wouldn't begrudge it at all. He has already stayed for longer than he should and could have done. His value might have dropped slightly, but because it is in the January window, we might be able to get a little bit more for him.

"It wouldn't be the end of the world losing him. We have Makama now, who is proving to be a decent goalscorer in this league.

"If we can get enough money from Sargent, then we could use that money to get a winger and a striker, and then we should be OK.

"We have got Kvistgaarden as well, who would also be a striking option and has done pretty well when he's played, so if we can have Makama, Kvistgaarden and another guy, then I think that is probably a decent position to be in.

"We have also got Crnac, who will be back for next season.

"We were hoping for £20 million in the summer — we could probably ask for £15 million and if we get £12 million then I would say it probably will happen."

Josh Sargent deal could cost West Ham at least £20m

While West Ham are clearly in search of a striker who can prove to be value for money during the January transfer window, there is every chance it will cost them a fairly significant transfer fee to sign Sargent.

Considering that Norwich are in danger of being relegated to League One, Sargent has plenty of time left on his contract, and it is no secret that West Ham are desperate for reinforcements up front, there is no reason why the Canaries will not drive a hard bargain for the 25-year-old next month.

The Carrow Road outfit may value Sargent at more than £20 million, as per Teamtalk.com, which is more than West Ham would have hoped for.

With Sargent likely being keen on a move to the Premier League, as was alluded to by Zeke, it will be interesting to see how any potential transfer saga plays out if West Ham do make an approach for the striker once the transfer window opens.