Palmeiras doubles sponsorship income after Crefisa exit with multi-partner shirt strategy | OneFootball

Palmeiras has sharply increased its annual sponsorship income since the departures of Crefisa and FAM, adopting a multi-partner approach to its kit.

According to Nosso Palestra, the club now sells each shirt asset separately, led by a master agreement with Sportingbet worth R$ 100 million a season until 2028, with bonuses taking it to R$ 170 million.

Cimed occupies the shoulders at R$ 20 million per season, with performance on licensed product sales potentially lifting the contract to R$ 100 million. Leapmotor takes the back at R$ 20 million, rising to R$ 30 million with targets. Sil Fios e Cabos Elétricos are on the sleeves at about R$ 11 million plus bonuses.

Uniasselvi sponsors the front of the shorts at R$ 8 million per season. Embracon replaces Avanti at roughly R$ 5.5 million. D’Italia Panelas holds the rear shorts hem at R$ 4 million, which could reach R$ 6 million, while MotoChefe pays R$ 2.5 million for the shorts.

Across confirmed fixed sums, Palmeiras now brings in roughly R$ 171.5 million per season, up from R$ 81 million under the former Crefisa and FAM deal. Bonus clauses across agreements mean the total could climb further.

The club still has inventory available on the front and back hems of the shirt. It expects between R$ 15 million and R$ 20 million fixed for those slots, and Mercado Livre has shown interest and is in talks.

Source: Nosso Palestra