OffsAIde
·29. April 2026
Real Sociedad end Macron deal, Joma to kit txuri-urdin for five seasons

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Yahoo sportsOffsAIde
·29. April 2026

Real Sociedad will end their partnership with Italian sportswear brand Macron on 30 June. The club said in a statement that Joma will become technical sponsor from July on a five-season agreement.
The split concludes an eight-year spell that coincided with a rich run of success, including three Copa titles, two Champions League campaigns and five consecutive seasons in Europe. Sanse also earned two promotions to Segunda, alongside notable achievements in hockey and athletics.
The agreement is billed as a strategic alliance and an ambitious, innovative project aligned with the values of both parties. Joma, with six decades in sport, presents itself as a reference brand built on constant learning, cutting-edge technology and a grounded, hard-working ethos.
Both parties aim to build a solid, collaborative and innovative relationship, with a shared commitment to excellence on and off the pitch.
Club leadership welcomed the partnership, praising Joma’s blend of tradition and modernity, and expressing confidence that recent success can continue with the brand’s support. The company, for its part, underlined its daily commitment to technological evolution and to providing the best for athletes.
Source: AS









































