Real Sociedad unveil Joma home kit for 2026/27 with Basque touches | OneFootball

Real Sociedad have unveiled their first Joma home kit for 2026/27, a clean take on the club’s traditional colours. Launched on the final day of June.

According to Diario Vasco, the shirts are on sale from today at the Elkano store and online, and from tomorrow at the Anoeta boutique.

The design features three broad blue bands across the chest, with two central white stripes and two further white bands that extend towards the shoulders. The sleeves echo an old-school txuri-urdin look.

Inside the collar sits the battle cry 'Aurrera txuri-urdinak!', while the ikurriña remains on the outer back of the neck.

The crest is applied in satin silicone for texture and relief, Baghdadi’s sponsor mark sits on the front, and Joma’s logo appears in gold on the chest and sleeves.

The concept leans into the essence and elegance of the traditional vertical stripes, reinterpreted in a contemporary design with the club’s character to the fore. The stripes reflect a shared identity and a connection with Gipuzkoa, San Sebastián and the club’s history.

Source: Diario Vasco