Special kit for the new season? BVB make surprising decision | OneFootball

After the celebrated special-edition kits of recent years, Borussia Dortmund is once again causing a stir. This time, however, BVB is surprising people with a very different decision.

Borussia Dortmund will apparently forgo an additional special-edition kit next season. That is according to Ruhr Nachrichten. According to the report, BVB’s kit collection for the 2026/27 season is set to be deliberately more streamlined. It is a surprising decision, especially since the special-edition kits had regularly become real bestsellers in recent years.

The “Coal and Steel” kit in particular generated huge demand in 2023 and sold out within a very short time. The special-edition kit marking the “100 Years of Rote Erde” anniversary was also extremely well received by fans: around 35,000 units were sold just a few hours after launch.

Even so, Borussia Dortmund now seems to be taking a different path. The focus appears to be more firmly on the traditional home and away kits. The new home jersey for the 2026/27 season was already unveiled in early May and has so far sold around 18,000 times.

BVB home kit selling strongly despite World Cup boom

For BVB managing director Carsten Cramer, that is a positive sign—especially given the competition from the currently highly sought-after World Cup kits of the national teams. “We are delighted that our new kit has been so well received by our fans,” Cramer told Ruhr Nachrichten.

Photo: IMAGO

Visually, too, the new home kit is being received much better by many supporters than some previous designs. After several experimental versions, BVB is once again leaning more toward a classic look in yellow with black accents. Under the motto “Built like Dortmund,” the kit is also intended to reflect the city’s industrial history. While many fans are praising the return to a traditional style, there has been some criticism of the graphic elements on the front as well as the design of the squad numbers on the back.

According to Ruhr Nachrichten, the new away kit is also expected to be rather simple and appear predominantly in black. The official unveiling is expected in the summer. Meanwhile, it remains unclear whether Borussia Dortmund will also release a separate cup kit for the Champions League and the DFB-Pokal.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.