Sunderland taunt Newcastle and Sam Fender with viral derby posts | OneFootball

Sunderland leaned into their derby triumph by needling Newcastle United on social media. According to Sunderland Echo, the club capitalised online with pointed posts.

Anthony Gordon struck early at St James’s Park, but Sunderland hit back after the interval to claim all three points. Newcastle’s winless Premier League run in this fixture is now 11 matches.

Frustration has grown on Tyneside, with renewed scrutiny on Eddie Howe after consecutive derby defeats. That marks a shift from recent positivity following Carabao Cup success, and supporters are now split on the team’s direction.

Soon after the whistle, Sunderland changed their cover image to away fans celebrating inside St James’s Park. The photo included a banner reading 'Eddie Howe’s black-and-white army', a clear nod that sparked heavy online reaction.

They also posted Brian Brobbey’s winner set to Sam Fender’s track Rein Me In, featuring Olivia Dean, a pointed choice given the singer’s Newcastle allegiance. The clip quickly gained traction across platforms.

Attention now turns to the response. Howe said he remains fully committed, was disappointed in himself and his recent delivery, called the Barcelona game very tough and this defeat tougher, and said he shoulders responsibility to protect his players. He expects a painful few days.

Source: Sunderland Echo