What’s this about? Haaland heavily criticised over World Cup advert | OneFootball

What’s this about? Haaland heavily criticised over World Cup advert | OneFootball

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OneFootball

·1. Mai 2026

What’s this about? Haaland heavily criticised over World Cup advert

Artikelbild:What’s this about? Haaland heavily criticised over World Cup advert

An advertising spot featuring Erling Haaland is suddenly turning into a political issue! The Manchester City star striker is promoting the American beer brand “Budweiser” as part of a World Cup commercial, sparking intense debate in his native Norway.

Prevention organizations in particular are sounding the alarm. Hanna Cecille Widnes told the Dutch newspaper 'Telegraaf': “I want the Norwegian Football Federation to put an end to this.”


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She said it was “tragic” that Haaland does not recognize “the negative impact on children and young adults.” She described his latest involvement as “really problematic.” 

Other critics, meanwhile, also see a contradiction with Haaland’s image as a health-conscious professional.

The Norwegian federation, however, disagrees. Haaland made “a personal agreement” and “of course has the right to do so.”

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.


📸 PAUL ELLIS - AFP or licensors

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