WTorre announces Allianz exit from Palmeiras arena naming rights | OneFootball

Allianz Seguros has officially announced the termination of the naming rights agreement for Palmeiras’ arena, managed by WTorre. The decision marks the end of a partnership that began in 2013 and was responsible for transforming the Allianz Parque into one of the country’s leading multi-purpose arenas.

New company

Nubank is expected to be announced in the coming hours as the new holder of the arena’s naming rights. Negotiations between the company and WTorre progressed in recent weeks and resulted in an agreement considered strategic for both parties.

According to information published by ‘O Globo,’ the contract provides for an annual investment of around 10 million dollars (approximately R$ 51 million), running through 2034. The amount represents a significant jump compared to the previous deal and reinforces the commercial potential of Palmeiras’ arena in the advertising market.

The end of the partnership with Allianz was announced through an official statement, highlighting the amicable nature of the termination and the legacy built over the past 13 years.

See the full statement:

WTorre announces the termination of the arena’s naming rights agreement with Allianz Seguros, after a 13-year partnership.

Over this period, we built together a strong, pioneering association that became a benchmark in the Brazilian sponsorship market and contributed significantly to establishing the arena as one of the main venues for sports, entertainment, and major events in Latin America.

The Allianz Seguros brand was present during a decisive phase in the venue’s history, accompanying its evolution, growth, and strengthening as a relevant asset on the national and international stage. This track record is a source of recognition and pride for everyone involved.

We are closing this chapter amicably, with mutual respect and alignment between the parties, confident that this partnership leaves an important legacy for the market and for the arena’s history.

We thank Allianz Seguros for its trust and partnership over these years, marked by collaboration, achievements, and experiences that certainly leave a positive and inspiring legacy.

Palmeiras’ upcoming matches

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.