€250m: Sporting top Portugal, Porto and Benfica trail behind | OneFootball

Sporting features prominently in the latest Brand Finance report, which analyzed the value of the world’s leading football brands. The study, titled "Football 50 2026," places Portugal’s big three among the clubs assessed, but shows a significant change in the national hierarchy.

. Sporting’s financial growth reached 35%, allowing the Alvalade club to climb to 19th place in the world ranking, making it the only Portuguese club in the top 20.

Benfica appears right behind the green-and-whites. The Eagles also posted positive growth, though more moderate, at 15%. The red club’s brand is now valued at €219 million, placing it second among Portuguese clubs.

Porto sits in third place nationally, after increasing its value by 7% to reach €192 million. Despite trailing its two rivals in financial value, the blue-and-white club retains an important international standing: it is still considered the strongest Portuguese brand.

André Bernardo - one of those responsible for the new symbol - a director of Sporting SAD, commented on the results and highlighted the Club’s identity, it can be read.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇵🇹 here.