After 500,000 votes, Palmeiras stadium becomes Nubank Parque | OneFootball

From Allianz Parque to... Nubank Parque.

The new name of Palmeiras' stadium was announced this Monday (4) after 500,000 unique votes.

And the option mentioned came out on top with 47% of the preference. Nubank Arena and Parque Nubank were the other possibilities. 

The name change resulted from the transfer of the arena’s naming rights. 

In April, WTorre reached an agreement with the digital bank to take over from Allianz, which had held the name of Palmeiras’ home stadium since 2014. 

The contract between the parties runs until 2044, when the surface rights deed that gives the construction company the possibility to commercially exploit the site will expire. 

Palmeiras will have management and control of the stadium starting the following year.

The expectation is that Nubank will pay around 10 million dollars (R$ 51 million) per year for the naming rights — with Verdão receiving a share. 

The process of changing the arena’s visual identity is expected to be completed by July. 

Featured photo: Reproduction 

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.