After ad furore: HSV hits back at Sydney Sweeney! | OneFootball

A new advertising campaign featuring Hollywood star Sydney Sweeney has sparked debate around the world. The HSV women have also joined the discussion with a clear message.

The trigger is a campaign by the US sports betting provider Novig. In it, the actress—known among other things for the series “Euphoria” and “The White Lotus”—appears naked or half-naked with various pieces of sports equipment. The ad is intended to draw attention to different betting options. On social media, however, it sparked strong reactions.

Photo: IMAGO

British athlete Lucy Davis, for example, called out: “Stop sexualizing women in sports.” Other female athletes said openly that the ad made them “angry” or that they “hated” the campaign. In recent days, this has developed into an international counter-movement.

HSV women join online campaign

Under the slogan “Hey Sydney Sweeney, this is what women in sports look like,” numerous female athletes and teams shared videos and images. These show women training, competing, or achieving top athletic performances. The HSV women also joined the campaign.

On their Instagram account, the Bundesliga club posted a dynamically edited video featuring match scenes from recent weeks. Among others, Melanie Brunnthaler and Leila Peneau can be seen in action on the pitch. The Hamburg players also addressed the actress with the following message: “Hey Sydney Sweeney, THIS is what women in sports look like.”

In addition, the HSV women added the phrase “Say it louder.” In doing so, they aligned themselves with a movement that has now spread to female athletes and teams all over the world.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.