After Toni exit in pay row, São Paulo finally name new marketing chief | OneFootball

São Paulo finally made it official this Thursday (11) that André Marques is the club’s new executive marketing director. The position had been vacant since Eduardo Toni’s controversial departure at the end of April.

After the fallout caused by a commission considered irregular in the sponsorship deal with Unimed, Eduardo Toni resigned from his role as marketing director.

But only now has André Marques been officially announced for the position, in his first spell in football. He has more than 18 years of experience in the communications and advertising market, and over the last four years he worked at TikTok, where he led marketing strategies aimed at Latin America.

He also worked at the agencies WMcCann and Africa and was co-founder of Zmes, where he served as Chief Creative Officer (CCO). Recognized for his strategic and creative profile, André has more than a hundred national and international awards on his résumé, including wins at the Cannes Lions International Festival of Creativity, one of the most important awards in the global communications industry.

“Taking over São Paulo’s marketing department is an honor and a huge responsibility. The club has one of the strongest brands in Brazilian sports, a unique history and passionate supporters. My goal is to help strengthen this connection with the fans, expand the brand’s relevance in and beyond football, and develop projects that generate value for the club, its partners and its community,” said André Marques.

Tricolor president Harry Massis highlighted Marques’ arrival to take charge of the club’s department and gave his assessment of the new professional joining São Paulo.

“We are very happy to have André on our team. His career brings together creativity, strategic vision and experience with major national and global brands. São Paulo is going through a time of transformation, and we believe his arrival will be key to strengthening our market presence, increasing revenue and preparing the club for the challenges and opportunities of the coming years,” said the president.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.