Foot Africa
·7 October 2025
Al-Ittihad appoints Portuguese Sergio Conceição as the new coach of the first team!

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·7 October 2025
A new experience for the former AC Milan coach
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A new era is dawning for Al-Ittihad. After a stuttering and unpredictable beginning to their Saudi Pro League campaign, the club's leadership has reached a decisive conclusion: a change in direction was essential. The search for a new helmsman has concluded not with a blockbuster, rumored name, but with a strategic appointment.
According to trusted insider Fabrizio Romano, the task of steadying the ship and guiding Al-Ittihad forward has been handed to Portuguese tactician Sergio Conceição.
The club has placed its faith in him with a long-term contract, securing his services until the summer of 2027. He will not be arriving alone; a trusted team of specialists, including João Costa, Siramana Dembélé, and several other key staff, is set to join him, bringing a cohesive and familiar unit to Saudi Arabia.
This appointment brings clarity to a period filled with speculation. While the football world buzzed with the tantalizing possibility of a move for the charismatic Jürgen Klopp, it has been confirmed that those talks never materialized.