All change at the Volkspark? HSV reshuffle the boardroom | OneFootball

At HSV, the restructuring of the executive level is progressing faster than previously expected. After the appointment of Kathleen Krüger as the new board member for sport, those in charge are already working on the next changes.

As reported by the Hamburger Abendblatt, the supervisory board is currently discussing the creation of an additional board position. The talks are still at an early stage, but the direction is clear: the club’s leadership is to be broadened.

The main focus is on marketing, brand development, and relations with the fans. A solution that combines several of these areas into one role is considered likely. However, there are no concrete candidates yet.

These considerations are not coming out of nowhere. HSV has been thinking about expanding the board for years. While this was not feasible during the club’s time in the second division, mainly for financial reasons, the conditions have improved significantly following promotion and survival in the league. A broader leadership structure is intended to distribute responsibilities more clearly and make the club less dependent on individual decision-makers. So alongside board member for sport Krüger and chief financial officer Eric Huwer, a third executive could soon be installed.

Photo: IMAGO

HSV establishes new directorate

At the same time, HSV has already made an important move in the area of communication and brand management. With the newly created Directorate for Brand, Media and Communication, marketing and communications will in future be more closely integrated. It will be led by Philipp Langer, previously the club’s press spokesperson, and Jessica Miller, who started work at Volkspark at the beginning of July. This is reported by Bild.

The task of the new co-leadership is to further develop HSV’s public image and bring the club’s various divisions—from the men’s first team and the women’s team to the youth academy—more closely together under a shared brand strategy. At the same time, new content and formats are to be created for digital channels. The directorate reports to Huwer, who has appeared in public more and more frequently in recent months following the departure of Stefan Kuntz.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.