"An April Fools’ joke?": Fans mock new BVB kit | OneFootball

The new BVB away kit surprises with an unusual combination of white, black, and neon yellow. Fans react predominantly critically and mockingly on the internet.

Borussia Dortmund has unveiled its new away kit for the 2025/26 season - and the fans' reactions are predominantly negative. For the first time in about 18 years, the Borussians will no longer be appearing in black. Instead, a combination of white, black, and striking neon yellow dominates, which according to kit supplier Puma, should appear "loud" and "characterful".

The white base of the jersey is complemented by black sleeves and bright yellow accents. On the back, a narrow stripe at the shoulder and neck, as well as a neon yellow bar at the waistband, frame the name and number. The jersey is officially advertised with the slogan "The loudest colors in football".

The fan reactions are clear: "Please never wear this," wrote a user on X. Another fan commented sarcastically: "What does the designer do for a living?" and another mocked: "Puma must have something against us, are they all secretly Schalke fans?" Some supporters were even surprised by the color choice: "Blue and white almost becomes an option..."

"Please never wear this"

Even before the official release, leaks had caused discussions. However, the subsequent delay in the presentation led to fans' expectations of a revised style growing - in vain. A disappointed user wrote: "Who actually approves something like this? [...] It hurts the eyes."

Despite the mixed criticism, the rush in BVB's online shop was enormous. At times, access was only possible via queues, with waiting times of about half an hour. One user commented with a wink: "No one will use this link" - but the reality was different.

The new away kit is once again causing discussions, similar to previous years when Puma kits regularly met with disapproval from many Dortmund fans. Borussia Dortmund's attempt to attract attention with striking colors has at least online met with strong reactions - from mockery to outrage.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.