AS Monaco and Blue Coast partner up for a new VIP experience | OneFootball

AS Monaco and Blue Coast, a local craft brewery, are pleased to announce their partnership until 2027.

The collaboration between the Principality’s club and Blue Coast has resulted in the creation of a new VIP area for AS Monaco matches at Stade Louis-II: the “Pub by Blue Coast”.

A new VIP experience at Stade Louis-II

Inaugurated on August 16 during the match against Le Havre, the “Pub by Blue Coast” offers a unique experience, in the purest tradition of English pubs where hospitality rhymes with conviviality. Within this exclusive space, AS Monaco’s hospitality partners and clients have the opportunity to support the “Rouge & Blanc” in a relaxed atmosphere, enjoying generous dishes, local produce, and a selection of Blue Coast beers brewed on the French Riviera since 2017.

A wall of historic pennants

And because English pubs are also known for their football atmosphere, the walls are decorated with particular care. A wall of historic pennants, exchanged between captains before the kick-off of European matches that have marked the history of AS Monaco – such as the memorable qualification in 2004 against Real Madrid’s Galacticos in the quarter-finals of the Champions League – as well as a series of retro and iconic photo frames, give the “Pub by Blue Coast” a true “Rouge & Blanche” identity.

In addition, as a supplier to AS Monaco, Blue Coast will provide all beers in all hospitality lounges at the stadium during the club’s home matches for the next two seasons.

We are thrilled to be joining forces with AS Monaco, a prestigious club whose image and ambitions resonate with our philosophy. (...) This partnership is an opportunity for us to share our expertise and friendly spirit with a discerning clientele, and to help create unique moments at the Stade Louis-II.

Thibaut Chatelard, Marketing and Revenue Director at AS Monaco: “We are delighted to be partnering with Blue Coast, a leading brewery whose premium positioning is aligned with that of AS Monaco, to offer this beautiful space and allow our hospitality customers to enjoy the brand’s beers. The Pub by Blue Coast stands out for its authenticity and conviviality, two characteristics sought after by a portion of our hospitality clientele. That is why we are convinced that this unique venue will be a resounding success.”

Predrag Krupez, CEO of Blue Coast: “We are thrilled to be joining forces with AS Monaco, a prestigious club whose image and ambitions resonate with our philosophy. With “Le Pub by Blue Coast”, we wanted to create a warm and authentic venue where a passion for sport blends naturally with the experience of tasting our beers. This partnership is an opportunity for us to share our expertise and friendly spirit with a discerning clientele, and to help create unique moments at the Stade Louis-II.”

About Blue Coast Founded in 2017 and based on the French Riviera, Blue Coast Brewing Company has established itself as a leading craft brewery. Each beer is brewed with care and expertise, guaranteeing exceptional quality and a unique identity. Beyond its creations, Blue Coast defends a vision: to brew more than just beer, to create connections. Each collaboration is an encounter, a bond, shared over a glass. It is in this spirit that the partnership with AS Monaco was formed, through ‘Le Pub by Blue Coast’, symbolising a premium experience combining sporting passion, authenticity and the pleasure of tasting.