Athletic remain La Liga’s fourth strongest brand | OneFootball

According to El Correo, Athletic Club remain La Liga’s fourth strongest brand, behind Real Madrid, Barcelona and Atlético Madrid, in Brand Finance’s annual report.

The club scored 70.4 out of 100 for brand strength, retained an AA rating, and ranked 22nd worldwide on that measure.

Brand value was put at 130 million euros for 2026, placing Athletic fifth among La Liga sides and 39th globally, ahead of Villarreal in 45th and Real Sociedad in 50th.

The valuation represents an 18% decline from 159 million euros a year earlier, a year shaped, among other factors, by reduced income from European competitions.

Athletic’s brand strength is driven particularly by its reputation, along with the presence of internationally recognised players.

Source: El Correo

“Artificial intelligence was used to assist in creating this article based on reporting from the original source quoted.”