Atlético-MG name Pedro Daniel as new SAF CEO | OneFootball

Atlético-MG announced the new CEO of SAF this Friday. The person chosen for the position was Pedro Daniel, an executive with over 20 years of experience, who will replace Bruno Muzzi, who held the position from 2022 to 2025.

Pedro Daniel will be officially presented next Wednesday, at a press conference at Arena MRV. A business administrator graduated from PUC-SP, the executive played an important role in the creation of the Financial Sustainability System of Brazilian Football (Financial Fair Play). Pedro also participated in the discussions that led to the creation of the SAF Law.

An MBA professor in sports management at the CBF Academy, Pedro has already provided consulting services to major entities such as FIFA, CBF, and Conmebol, and has also collaborated with Palmeiras, Corinthians, São Paulo, Flamengo, Grêmio, Athletico-PR, and Real Valladolid.

What does the CEO of a sports club do?

The role of the CEO in a sports club goes far beyond administrative management. He is responsible for defining strategies that ensure financial sustainability and brand growth, as well as being directly involved in decision-making that impacts sporting performance and relationships with fans and sponsors.

It is up to the CEO to balance results both on and off the field, conducting negotiations, planning investments, and ensuring that the club remains competitive in an increasingly professionalized market.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.