Atlético unveils new membership tier for inclusion and Arena MRV access | OneFootball

Atlético officially introduced, this Wednesday (20), a new membership category focused on social inclusion. Named GNV Instituto Galo, the project was launched at a press conference held at Arena MRV and aims primarily to expand the Massa atleticana’s access to the stadium, while also offering social and educational benefits, as well as support initiatives. The program will be intended for fans in situations of social vulnerability.

Present at the event were Atlético president Sérgio Coelho, Instituto Galo president Maria Alice Coelho, the club’s vice president of business, Márcio Freire, as well as representatives of the Council of the Massa and Clube dos 113.

The initiative was created to bring the club even closer to supporters in situations of social vulnerability, ensuring affordable conditions so they can attend Galo matches at Arena MRV and also take part in projects developed by Instituto Galo.

In this initial phase, the program will have 1,113 spots available and will require a symbolic annual contribution of R$ 13. Members will be able to purchase tickets for the Inter Norte section of Arena MRV for the same amount, on a personal and non-transferable basis.

To join the program, interested supporters must not have participated in any other Galo Na Veia plan in the last three years and must provide proof of family income of up to two minimum wages.

In addition to the possibility of attending Atlético matches, GNV Instituto Galo will also offer a range of social and educational benefits. Among the actions already confirmed are English courses, professional training, and future projects related to health and social assistance.

The club also stated that, for all Atlético home matches, 513 tickets in the Inter Norte section will initially be reserved — equivalent to 1.1% of Arena MRV’s capacity — exclusively for members of the social program. The number may be increased depending on demand and the expected attendance for each match.

Another highlight of the project will be the future Instituto Galo Outpatient Clinic, which will provide participants with access to elective medical consultations. In addition, members will be able to take professional training and English courses, both in person and online.

With the new category, Atlético reinforces its position of using football as a tool for social transformation as well, promoting inclusion, support, and opportunities for the most vulnerable population.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.