Avaí mark anniversary with campaign celebrating the club’s stature | OneFootball

Created by agency 9mm, the 103rd anniversary campaign turns the Lion’s story into a legend about the rise of the biggest and most feared in Santa Catarina

Avaí Futebol Clube is celebrating its 103rd anniversary with an advertising campaign that transforms the strength of one of its greatest symbols into a legend. In an atmosphere of mystery, the campaign tells the story of the emergence of a Lion that left the forest to make the football pitch its territory.With video, internet pieces, and outdoor media, the campaign explores the imagery surrounding the Lion of the Island and the journey built by the club over more than a century. The proposal is to reinforce Avaí’s greatness and the sense of belonging and pride among its fans.The centerpiece of the campaign, the film produced for online platforms and TV presents the legend of the Lion in a suspenseful atmosphere. The narrative follows the emergence of the mysterious figure and its passage from the forest to the football fields, where it built its history and became the most frequent champion in Santa Catarina.The campaign was created by 9mm, Avaí’s partner agency, and the video was produced by Estúdio 20. Avaí president Bernardo Pessi says the campaign is a way to value the history built by the club, attract new supporters, and show that much is being done to make the Lion stronger than ever.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.