Bar da Massa hosts Instituto Galo test events | OneFootball

Bar da Massa, Atlético’s new themed venue at the Lourdes headquarters, hosted a test event this Wednesday (1st), bringing together guests for a night of networking, socializing, and stories connected to Galo. Organized by the Instituto Galo, the Clube dos 113 gathering also marked the launch of the documentary series “Galo Belongs to Everyone”, produced by Gangorra Filmes, with support from the Institute.

On Tuesday, the Encontro com Elas was held, an initiative promoted by Clube das 113, from Instituto Galo, which brings together women in leadership roles across a wide range of fields. The initiative highlights the leading role of women in our society and raises funds for charities in need.

The activities were part of the testing phase leading up to the official opening of Bar da Massa, making it possible to evaluate operations, service, and the experience offered by the new venue. The opening is scheduled for the first half of October, on a date still to be confirmed.

With approximately 900 m², an estimated capacity of 300 people, and a structure inspired by Atlético’s identity, Bar da Massa features a mini grandstand, a kids’ area, and a huge 141-square-meter LED screen — 13 meters by 8.5 meters — which will provide an immersive experience for broadcasting matches, events, and special Club content. The idea is to create a new meeting point for the Massa, combining food, entertainment, and passion for Atlético.

“Bar da Massa turned out incredible, truly world-class. Atlético deserves it, the Massa deserves it. It’s a very nice space, connected to Loja do Galo, and I’m sure it will be a huge success,” said Rubens Menin, chairman of the board of Galo SAF.

A new meeting point for the Massa

The space was designed to welcome Atlético fans at different moments, from get-togethers with friends to the experience of watching Galo matches in an environment created especially for supporters, with televisions spread throughout the venue, a kids’ area, a gaming area, and other attractions.

The schedule of test events will continue over the next few days, contributing to the final adjustments before Bar da Massa opens to the public.

Galo Belongs to Everyone

Presented for the first time this Wednesday at Bar da Massa, the documentary series “Galo Belongs to Everyone” tells the stories of supporters whose lives were transformed by their relationship with Atlético. The series shows people who returned to the stadium after finding in the Galo na Veia Instituto Galo program an opportunity to reconnect with the Club.

This membership category is intended for people in situations of financial vulnerability and is part of Instituto Galo’s efforts to expand the Massa’s access to the experiences provided by Atlético.

Throughout the episodes, the series follows different journeys and the meanings Galo can take on in each supporter’s life. They are stories of reunion, belonging, resilience, and passion for Atlético, showing how football can also create bonds and open new paths.

CLICK HERE TO LEARN MORE ABOUT THE DOCUMENTARY SERIES GALO BELONGS TO EVERYONE

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.