Bayern copy? HSV fans mock new away kit | OneFootball

HSV have completed their kit set for the 2026/27 season. After unveiling the home and away shirts, the Rothosen also presented their third kit on Friday morning.

While the away shirt was met with a positive response from many fans, opinions on the new jersey are far more mixed. The shirt is predominantly dark blue and features red vertical stripes on the front and lower back. It also includes a blue-and-white crew neck, off-white shoulder stripes, and the words “NUR DER HSV” on the back of the neck. According to the club, the red elements are meant to reflect its connection to the Hanseatic city of Hamburg. The regional pastry known as the “Hanseat” was also incorporated into the campaign surrounding the shirt.

As is usually the case, the design sparked plenty of discussion among HSV supporters. Some quite liked it. “With the other kits you complain that they’re too boring, and now you complain that it’s too much,” one supporter defended the jersey on Instagram. Another fan simply said: “German Bologna is decent.” The Hamburg connection also went down well in many places. “This season they’ve stayed true to the colours of the city and the club,” one user wrote happily.

Source: HSV.de

HSV fans draw comparisons to Heidenheim and Crystal Palace

Far more often, however, a different parallel was brought up. Several fans were reminded of Bayern Munich’s home shirt from the 2014/15 season when they saw the HSV jersey. “We’re onto something really big here,” joked one X user under HSV’s announcement post, putting the two shirts side by side. Another posted a picture of Bayern’s title celebrations from that year with the comment: “So this is what this year will look like then.”

Other supporters reacted far more negatively. Comments included: “You can send that thing straight to Munich” and “Adidas has run out of ideas, they’re just selling you the old Bayern shirt as something new.” Similarities to the kits of 1. FC Heidenheim and Crystal Palace were also pointed out. These comparisons were rarely meant as compliments. But taste, of course, is always open to debate.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.