Betano director on Flamengo’s bid for global star: “Our role is…” | OneFootball

Betano director on Flamengo’s bid for global star: “Our role is…” | OneFootball

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Coluna do Fla

·10 September 2025

Betano director on Flamengo’s bid for global star: “Our role is…”

Article image:Betano director on Flamengo’s bid for global star: “Our role is…”

Is Flamengo going to sign a world star with Betano's help?


Flamengo and Betano made history in Brazilian football after signing the biggest main sponsorship contract in Brazil. Amid the agreement, rumors emerged that the red-and-black board would sign a world football star with the company's help. The betting house director, Guilherme Figueiredo, denied the ‘investment’ and emphasized Mengão’s autonomy.

Betano fully respects Flamengo’s autonomy in its sporting and administrative decisions. We trust the club’s board to manage resources in the best way and strengthen the teams in all sports. Our role is to be a partner that supports and enables Flamengo’s success, but always respecting the limits of our institutional role," said Guilherme, in an interview with ‘Mundo Bola Flamengo’.


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What are the details of the contract with Betano?

The partnership between Flamengo and Betano was responsible for establishing the biggest main sponsorship contract in the history of Brazilian football. The agreement guarantees R$ 268.5 million per year, plus bonuses for performance, conversions, and sales. In addition, the total value can approach R$ 1 billion with the variables.

  • Football: R$ 220 million/year (fixed)
  • Olympic Sports: R$ 12 million
  • Additional properties (LEDs and VIP boxes): R$ 10 million
  • Flamengo TV: R$ 10 million
  • Retail: R$ 10 million + R$ 10 per jersey sold after 400,000 units + R$ 65 per new registration deposit after 100,000 clients.
  • Brand placement on uniform: Jersey 1 (main): white and Jersey 2 (away): black.

When does Flamengo play next?

Meanwhile, Flamengo continues its preparations for the next fixture of the season. Furthermore, the Most Beloved returns to the field next Sunday (14th) to face Juventude, at 4pm (Brasília time), at Alfredo Jaconi, for the 23rd round of the Brasileirão. As usual, Coluna do Fla will bring full coverage of the match.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.

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