Big money rolls in: HSV announce new partnership! | OneFootball

HSV has landed a multi-million-euro deal. It concerns the future of catering at the Volksparkstadion.

As the club officially announced on Monday, the US company Levy will become the Rothosen’s new catering and hospitality partner from the 2027/28 season. The contract runs for ten years and will give the club a very significant financial boost in the short term.

According to information from Bild, HSV will receive a one-time contract bonus of just under ten million euros as part of the agreement. This makes the partnership one of the club’s most significant projects in recent years from a financial perspective as well.

Levy will replace the current caterer, Aramark, in summer 2027. According to HSV, the company prevailed over several competitors in a multi-stage selection process. The decisive factors were said to be innovation, quality, sustainability, and regional sourcing in particular.

Photo: IMAGO

HSV promises shorter waiting times

For this reason, HSV CFO Eric Huwer above all emphasized the strategic importance of the deal: “As HSV, we always want to keep developing continuously, both on and off the pitch.” The aim, he said, is not only to offer attractive football, but also to further improve “the entire unique experience surrounding the stadium visit for our fans and guests.”

Specifically, the Bundesliga club is promising shorter waiting times, modern service concepts, and a wider selection of food and drinks in the future. In addition, digital solutions and new payment and dispensing systems are intended to make visiting the stadium more comfortable.

However, the contract bonus alone is not expected to be the end of it. According to Bild, HSV plans to invest a total of between 15 and 20 million euros in modernizing the stadium catering operation, together with additional funds from the Supporters Trust. Part of the construction work is set to be carried out before the partnership officially begins.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.