Radio Gol
·30 October 2025
Boca assembly gives green light to Hard Rock Café opening at La Bombonera

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·30 October 2025

The La Ribera club held a meeting at Brandsen 805 between assembly members to discuss the agreement with the American brand. It will be the first stadium in the world to have a restaurant from this chain. By a majority decision, the Board of Directors secured the concession for 10 years with the possibility of extending it for another 10 years. Details.
The Assembly of Representatives of Boca gathered this Wednesday in the Filiberto Hall of La Bombonera for the discussion of the space provided to Hard Rock Café in the Extraordinary General Assembly proposed by the Board of Directors.
The 'Xeneize' assembly members gave the green light by majority to the contract with Hard Rock Café, valid for ten years (and with the possibility of extending it for another ten years) to establish a branch within La Bombonera. It is worth mentioning that the American brand will make an initial financial investment of U$S 2,000,000, allocated to infrastructure, ambiance, furniture, and equipment.
Meanwhile, the blue and yellow club will undertake the necessary structural works to deliver an operational, functional space with the required services for the new restaurant.
Member Matías Vera was responsible for presenting the contract, arguing it could provide a quality boost in the club's gastronomic offering, an increase in tourism circulation in the neighborhood, significant economic income, and a maximization of Boca as a brand internationally.
The document with the American signature includes granting an exclusive concession of a space within the stadium where the café is currently located, within a 900 square meter area. The payment method will be 15 days after the end of the month along with a sales report.
The various clauses of the agreement provide for two bars in the food court and preferential use of a corporate box on match days, used by both the club and the brand, plus an exclusive space at Brandsen and Del Valle Iberlucea for the sale of clothing and merchandise.
Additionally, it includes a concession period of 10 years with the possibility of extending it for another 10 years; and, as compensation for the concession, the club will receive 7% of the total sales of the concessioned spaces, both in the gastronomic and merchandising areas.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.









































