Brazil among the national teams with the most followers worldwide | OneFootball

France, England, and Brazil are the national teams with the largest digital fan bases in the world, according to the Global Digital Ranking of National Football Teams, a survey that analyzes the follower base of teams on major platforms. The study is conducted by IBOPE Repucom, the sports marketing research division of the Kantar Media group.

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With nearly 49 million followers combined on their official profiles on Facebook, X, Instagram, YouTube, and TikTok, France leads the ranking. England is in second place with 43 million, while Brazil rounds out the top three with 38.4 million. In total, 60 teams were analyzed: 42 already qualified for the 2026 World Cup and another 18 with large digital bases and a history in previous World Cup editions.

Among those that grew the most in the past year, Portugal, Indonesia, Spain, France, and Argentina stand out. Together, these teams account for 51% of the new registrations recorded globally.

Largest Confederations

UEFA remains the confederation with the largest number of followers, totaling 228 million, while Conmebol follows with 110 million. In South America, Brazil maintains the strongest digital presence, with 38.5 million, followed by Argentina (29.9 million) and Colombia (17.5 million).

In Concacaf, Mexico (29 million), the United States (9 million), and Canada (1.2 million) lead. In Asia, Indonesia is the main highlight of the AFC, even outside the World Cup, alongside Uzbekistan. In Africa, Morocco leads the digital presence of the CAF, followed by Algeria and Egypt. Together, these three teams represent 52% of the continent's total followers.

Finally, in Oceania, New Zealand is the country with the largest digital presence and will compete in its third World Cup participation in 2026.

Photo: Publicity

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.