Brentford extends partnership with Asahi UK and London Pride | OneFootball

Brentford is pleased to announce that it has extended its partnership with Asahi UK, owner of the Fuller’s beer and brewing business, until 2030.

Gtech Community Stadium will continue to supply Asahi UK’s lead products to fans and visitors on matchdays and commercial events.

Asahi UK’s lead products Asahi, London Pride and Meantime will remain on the club’s menu.

Brentford will also begin to serve Fuller’s award-winning Black Cab Stout from the start of the 2025/26 season.

Brentford and Fuller’s through the years

While Asahi UK signed an agreement to become a founder partner of Gtech Community Stadium when Brentford’s new home opened in 2020, the club has had a long-standing association with Fuller’s that goes back more than a century.

Brentford FC was founded in 1889 at the Oxford & Cambridge Hotel. The site at Kew Bridge is now home to One Over the Ait, a popular pre-match spot for fans owned by Fuller, Smith & Turner. For many years after the club’s formation, Fuller’s pubs The Griffin, The Globe and The Plough were all used by Brentford players as a matchday changing room.

With Brentford improving on the pitch and attracting more fans to watch the Bees, a new ground was needed. The club’s historic Griffin Park, home of the Bees from 1904 to 2020, was built on an apple orchard used by Fuller’s Brewery and leased to the club by owners Fuller, Smith and Turner.

The club in turn chose Griffin Park as the ground’s name as a nod to Fuller’s Griffin Brewery in Chiswick, which is still in service to this day and where fan-favourite London Pride is brewed. The Princess Royal pub located nearby was bought from Fuller’s and renovated to create the official club shop at Griffin Park.

The relationship came full circle last season when the club opened the Brentford FC Orchard and planted 14 apple and pear trees in March 2025. Situated in Syon, near to Griffin Park, the orchard was created as part of the club's commitment to nurturing biodiversity in our community and part funded by Asahi Group.

Fran Jones, commercial director, said: “This is likely the longest-running partnership in football and demonstrates just how deep our roots run in the community. We’re delighted to be able to continue telling this story and serving these great products to our fans and visitors for several more years.”

Rob Hobart, marketing director at Asahi UK&I, added: “The relationship between Brentford FC and the Fuller’s Griffin Brewery is truly historic, going back over many generations right back to the original naming of Griffin Park, and deeply rooted in the local community. We are delighted to be continuing this long-standing partnership, and look forward to what will hopefully be another successful season for the Bees.”