Brentford signs Triangle Tyre as inaugural official tyre partner | OneFootball

Brentford Football Club has signed a new two-year agreement for Triangle Tyre to become the club's inaugural official tyre partner, with exclusivity in the tyre category.

The partnership brings together two performance-driven organisations with a shared challenger mindset.

Both Brentford and Triangle Tyre have earned their positions as high-performance competitors in their respective industries, using intelligence, innovation and efficiency. Brentford's data-led approach to performance also closely aligns with Triangle Tyre's focus on engineering, R&D and continuous product innovation.

The agreement also welcomes Stapleton's Tyre Services (STS), the UK’s largest distributor of passenger car tyres, as local delivery partner. STS will support Triangle Tyre and Brentford in activating partnership rights in the UK.

Working together, Brentford's global reach will strengthen Triangle Tyre's international brand awareness and the club will contribute to targeted activities in London and across the UK.

With a strong focus on sustainability, the partnership will be a platform to share Triangle Tyre’s sustainability priorities and tyre innovation, while supporting relevant environmental and community initiatives nationwide.

As official tyre partner, Triangle Tyre will receive matchday in-stadium brand exposure, access to content creation with Brentford players and ambassadors, and the use of Gtech Community Stadium for matchday hosting.

Brentford’s commercial director, Fran Jones, said: "It's very exciting to welcome another challenger brand like Triangle to our partnership family. When you share that mindset, the understanding of what the partnership can achieve is clear from the start. Triangle's innovation and sustainable commitments really impressed us too, so I have full faith that this is the beginning of a strong, impactful relationship."

Corrado Moglia, general manager, Europe at Triangle Tyre, said: “We are extremely pleased to begin this partnership with Brentford Football Club. Brentford is a club with a strong identity, an ambitious approach and a reputation for competing successfully through intelligence, organisation and determination.

"Triangle and Brentford share a challenger mindset and believe that data, technology and efficiency can deliver outstanding results. This partnership is an important step in strengthening Triangle’s brand visibility across Europe, while providing a powerful global platform to communicate our innovation, sustainability and corporate responsibility.”

Andy Fern, managing director of Stapleton’s Tyre Services, added: “We are delighted to support this exciting partnership. As the UK’s largest tyre distribution business, we have worked with Triangle for many years to bring its passenger car tyres to market, and have seen first-hand the brand’s commitment to innovation, quality and sustainable development.

“Brentford’s progressive approach and strong community connection make them an excellent partner. We look forward to bringing the partnership to life and creating meaningful opportunities to engage our customers, and, ultimately, drivers across the country.”